Roman+Pristovnik

The topic for my presenation on 11 January 2008 is going to be: =**The SWOT-Analysis as a strategic tool to elaborate the competitive standing of companies**=

Please find the agenda in the follwing:

1.1. Problem Definition 1.2. Objectives
 * 1. Introduction (2 slides)**: **3 minutes**

2.1. Concept of the SWOT-Analysis 2.1.1. A broad outline 2.1.2. Exploring the internal indicators 2.1.3. Exploring the external indicators 2.2. The internal and external analysis 2.2.1. Resource based analysis 2.2.2. Environmental based analysis
 * 2. The SWOT-Analysis in theory (11 slides)**: **20 minut**


 * 3. Conclusion (1 Slide)**: **3 minutes**

Further information will be announced on an ongoing basis //(last update 8 Jan 2008)//.

__Detailed content:__

 * 2. The SWOT-Analysis in theory (~ 10 slides)**

2.1. Concept of the SWOT-Analysis 2.1.1. A broad outline

//The acronym SWOT will be explained. What does it mean? What are the four attributes? Then, a graphic will be shown followed by an analysis of the common pitfalls and drawbacks which come along SWOT.//

2.1.2. Exploring the internal indicators

//What are internal indicators of influence? This questions will be answered, including a recommendation how to classify the various internal factors into fragments. Additionally, the term "resource based view" will be prensented. Following this, a convenient listing of commom internal attributes will be presented//.

2.1.3. Exploring the external indicators

//What are external indicators of influence? What kind of indicators arise and can they be classified? These questions are answered. The distinction between the macroeconomic and industry environment will be presented. As in 2.2.2., a short listing with the main indicators will be given.//

2.2. The internal and external analysis 2.2.1. Resource based analysis

//First, the interacction between resources, capabilities and core competences will be shown (including an illustration). Following this, the tangible assets (financial and physical capital) and intangible assets (human and organisational) will be elaborated. Lastly, the importance of capabilities and core competences will be highlighted.//

2.2.2. Environmental based analysis

//The PESTEL framework, an acronym which stands for the six categories political, economic, socio-cultural, technological, environmental, and legal will be examined. Lastly, an illustration will be shown which points out the interaction between PESTEL and Porter's 5.//