Marco+Oberste

My presentation topic is "Aviation Industry with focus on the Lufthansa Group". The presentation will be structured into 3 main parts.

I will begin a brief overview of the history of the Lufthansa Group and

1.General Information 1.1. History of the Lufthansa Group (~1slide) 1.2. Overview of the Lufthansa Group (~1slide)

The second main point of my presentation will be an analysis of the European Business Environment. This part of the presentation is divided into two main areas.

Firstly, we will look at the Industrial Structural Analysis of the Airline Industry and more specifically at Porter's Five Forces.

Secondly, particular attention will be paid to the SWOT implications of the Lufthansa Group

The second part is included in order to better understand the airline industry - more specifically the competitive rivalry, the threat of new entrants and substitutes and the bargaining powers of the supplier and the buyer.

2. Analysis of European Business Environment 2.1. Porter's Five Forces (~2 slides) 2.2. SWOT (~2 slides)

In the last part I’ll give you an overview about some recommended strategies that could be undertaken by the same group.

3. Recommended strategies and Conclusion (~1 slide)