Holger+Jensen

My presentation: topics:

1.) key performance indicators for commercial websites (CPC CTR CPI CPT) 2.) google's page rank technology explained 3.) hands on example of a product promotion using viral marketing (and how the involved website did in terms of the KPI's)

Hi Holger, I'm sorry to write you here on your own page, but I don't know how to send you a message. It does not work. I just wanted to remind you of Carl's email and our task to add more information about our presentations. Your topic sounds very interesting and as I have no idea about it, I'm curious to hear something about it. Have a nice evening, Birgit

Hi Birgit,

thanks for the comment. I guesse the easiest way to comment on the presentation is to click on the "discussion" button on the top of the page.

After doing some further research today I have decided that the original topic is probably to broad to be handled within 15 minutes, therefore I have decided to tweak the topic a little bit. As part of online marketing I would like to focus on affiliate marketing:

part 1) What is affiliate marketing - explaining the concept of affiliate marketing - current market volume and growth potential

part 2) increasing chances of a successful affiliate campaign - finding a niche to serve

part 3) example of an affiliate campaign that used viral marketing techiques to increase penetration - product: DRM-free musik for download - using blogs and under-cover forum postings to promote the campaign

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