Max+Roettgermann

Dear Max, your topic sounds really interesting. I have never heard of Kindle before. As we discussed yesterday there is not really much to add or change from my side. But be aware of answering many questions, as I think this topic will be interesting and also new for nearly everybody. What I would be interested in, is the first reactions of the market and maybe some customers who already bought Kindle. Looking forward to seeing / hearing your presentation. Best wishes, Maria

Thanks for your help Maria.

__**Presentation outline: The**__ __Future of Reading__
__**Brief introduction on the development of or the written word**__ I will outline very briefly the development from the first letter written cuneiform writing up to a modern day book.

I want to show the audience how Amazon improves upon one of humankind's most divine creations: the book itself. What makes it special compared to other e-book readers? I will explain the key features of the Amazon Kindle such as the E-ink, the paper-like display, the build in dictionary and the Whispernet. I do not want to focus only on specifications rather the whole service Amazon provides together with the Kindle.
 * __In the second part of my presentation I will present you the Kindle: Amazon's New Wireless Reading Device__**




 * __To show the audience how the Kindle could change our daily life, I will tell a little story with two possible endings.__**

After showing all the pros for the Kindle I want to show you what the american press (Newsweek and Time Magazine) think about the Kindle.
 * __The Kindle in the American press__**

In this part I will give some ideas where the journey in the book / publishing industry could possibly go. Now everyone could think about his personal opinion on “the future of reading”. After I sum up my presentation I want to show a 2 minute video on the Amazon Kindle to show again the key features and the Amazons related services of Amazon.
 * __The future of reading__**