Marketing

Commercials As Content - 7 Places to Watch Ads On Purpose
This article from the essential [|Read/Write Web] site reviews the relatively new phenomen of websites devoted to what TV viewers normally try to avoid - TV commercials.

Digital Brand Management
With this WebQuest you will be going online to investigate how companies use their websites as part of their marketing effort to enhance brand knowledge and increase their brand equity.

The aim of the Webquest is for you to become more discriminating in evaluating websites by

• developing greater awareness of the brand management intentions that lie behind them, by

• having a better appreciation of how, and how well, they perform their marketing functions, and in so doing

• developing a more a systematic approach to assessing the online presence of companies.

Viral marketing
Follow the link to quite a long (perhaps you can read it in stages), but also rather interesting [|BusinessWeek] article that takes a look at a relatively new business trend known as viral marketing. A number of well-known examples are examined and then you have the chance to view some and vote on which you think are "cool" or "lame".

Here's a recent example of a viral marketing campaign in which a very old rock star meets a very new technology!

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