Hofstede+-+Wiebke


 * My outline (in total about 12 - 15 slides / 10 minutes)**

//**1. Introduction of Hofstede and Trompenaars – Connection to culture**// **//(1 slide / 1 minute)//** Hofstede (*1928) and Trompenaars (*1952) are both Dutch anthropologists, which have done a lot of research about culture. In the presentation I am going to make a detailed comparison of American and German culture according to Hofstede and Trompenaar´s models of culture.

//**2. The 5 dimensions of Hofstede**// **//(about 8 slides / 7 minutes)//** //(Explanation of the dimension and comparison USA / Germany and world average / implications on business, politics, daily life)// Hofstede examined five dimensions which are power distance, uncertainty avoidance, individualism / collectivism, masculinity / femininity and long-term orientation. Each dimension has different characteristics and Hofstede examined countries according to these dimensions and characteristics. After this examination he ranked each country he looked at in detail and gave them distinct scores corresponding to the specifications of the dimensions in that country. The peculiarity of each country can also be measured against the world average Hofstede has set up. If the scores of the US and Germany are compared it becomes clear that their cultures are similar in a lot of aspects. There are differences in only two dimensions. And it is precisely these differences that can cause problems in business, politics and daily life.

//**3. The 7 dimensions of Trompenaars (in this section it could be possible just to give a short overview of the dimension and their extensions in the US and Germany due to the time)**// **//(about 3 Slides / 2 minutes)//** //(Explanation of the dimension and comparison USA and Germany / Implications on business, politics, daily life)// Trompenaars looked at the dualisms such as universalism vs. particularism, individualism vs. collectivism, neutrality vs. affectivity, specific vs. diffuse, achievement vs. ascription and at time (past, present or future oriented) and the environment (inner-directed / outer-directed). Like Hofstede, Trompenaars examined different countries according to his dimensions and categorised them corresponding to their specification, but without giving them scores and establishing a world average. The results of Trompenaars’ examinations, like Hofstede’s, show that both cultures have a lot of similarities, but again there are some important differences.

The sources I have used so far / going to use further are: a) [|www.geert-hofstede.com] b) [|http://www.geert-hofstede.com/hofstede_united_states.shtml____] c) [|http://www.geert-hofstede.com/hofstede_germany.shtml__] d) [|www.wikipedia.org] e) [|http://changingminds.org/explanations/culture/trompenaars_culture.htm]

My agenda: (in total about 12 - 15 slides / 10 minutes)

1. Introduction about Hofstede and Trompenaars – Connection/relevance to culture (1 slide / 1 minute) 2. The 5 dimensions of Hofstede (about 8 slides / 7 minutes) a) Explanation of the dimension b) Comparison USA / Germany and world average / Implications on business, politics, daily life 3. The 7 dimensions of Trompenaars (about 3 Slides / 2 minutes) a) Explanation of the dimension b) Comparison USA and Germany / Implications on business, politics, daily life

This is the data where my text will be based on:

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