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 * __Using Communications to develop Business Opportunities –__**
 * Example on Amway Corporation**

In the fast moving world that we live in today, it is very important for a company to be able to communicate effectively with its customer. Especially in the business world of interchangeable products, it is essential to have effective channels of communication. Most of the time customers are overloaded with information and have no time to sort out all the information they receive. Therefore, businesses have to come up with relevant communication channels in order to avoid over-burdening customers with information and at the same time develop business opportunities.
 * Introducing importance of Communication**

One example of an international company, who has managed to use different communication channels effectively is Amway Corporation. The name Amway, stands for the “American Way”. It a US-based firm, which was founded in 1959 by Jay Van Andel and Richard de Vos. Amway Corporation focuses on selling household cleaners, laundry products, toiletries and cosmetics. The huge success making up this billion dollar business, is its ability to excel in “Direct Selling”. (approx. 2 min.) If one takes a look at the Amway Culture, i.e. its vision and values, their approach is to: “Think Global, act Local”. This basically means, that in order to achieve international success they have to start off in small areas and then expand. For that purpose, Amway uses different types of communication tools which are: Sales promotion (2 Slides), Sponsorship(2 Slides) Advertising (2 Slides), the Internet (2 Slides), Direct Selling (3 Slides) and Direct Marketing (2 Slides). (approx. 10 min with topic below) For each one of these communication tools, Amway has its own way of applying the tools to sell its products. For example, in the field of Sales promotion, Amway has developed its own promotion activities called Leadership Seminars and reward incentives known as “Pace Setter”. The most significant communication tools however, are the Internet and the Direct Selling process of Amway. The internet does not only allow Amway to promote its products globally and increase awareness but also boosts sales, as ordering via internet is easier and quicker. Regarding Amway’s method in Direct Selling, it offers individuals the opportunity to build their own business. It allows flexible working hours and profit is generated by the amount of goods sold per distributor. Direct Selling is not only a way for people to earn money, but also helps individuals to develop/mature on a personal and professional level.
 * Introducing Amway**
 * Amway’s Culture**
 * Amway’s Communication Tools**

Nevertheless, despite Amway’s serious approach to Direct Selling, there is also a “dark side” to this. Due to so called “pyramid schemes”, which results in customers being cheated by high entry fees, by dubious firms, Amway has to be cautious not to get linked to such practices. (1 slide) ( 2 min) Overall however, the effective usage of these different communication tools gives Amway several business advantages. It offers a well established sales & marketing plan, high quality products and a 100 % satisfaction guarantee. (1 Slide- 1 min)
 * Negative Aspect of Direct Selling**
 * Advantage of Amway Business** **Opportunity**

In conclusion one can say that by using diverse communication tools, companies have a better chance of increasing their business opportunities, since a wider range of customers can be reached. Also, more importantly, the right customers with the right messages are obtained, guaranteeing greater success.
 * Conclusion**

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